97% of readers celebrate their dog's birthday.

92% of readers would accept a job with lesser pay to bring their dog to work.

If possible, 54% would alter their dog's DNA so he could talk.

If money were no object, 38% would clone their dog before the end of his/her life.

78% of dogs sleep in their owner's bed

96% think dogs experience emotions similar to those humans feel, such as grief, guilt, anxiety, and love.

92% think the formal standards for purebred dogs should be changed to focus on health rather than appearance.

Even if no one’s watching, 85% of Modern Dog readers still pick up after their dogs.

71% of Modern Dog readers think ear-cropping and tail-docking should be illegal in North America.

88% of Modern Dog readers would dump their significant other if he/she didn’t like their dog.

81% of Modern Dog readers would boycott an airline with a no-pets policy.